![]() In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains. MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment over the past 23 years. The TV App Engine is a ‘develop once/deploy to many’ cross platform app compiler that is available as a Software as a Service (SaaS) offer and which delivers low cost, maximum reach, faster to market apps for brands through the generation of a single source code to deploy and maintain across most Smart TV platforms and connected TVs. TV App Agency works with leading brands to help them understand, plan, develop and succeed with their apps on a wide range of Smart TVs, connected TVs, set-top boxes and gaming consoles. For more information and to view a demo visit The SHAHID application is available throughout the Middle East and North African regions and is currently available exclusively on the Samsung Smart TV platform. MBC Group is proving to be a great example of success in a region where there is a lot of demand for content”. TV App Agency co-founder and director Bruno Pereira adds “We’re very excited with the potential of the MENA region around Smart TV and OTT. It comes as no surprise that broadcasters such as MBC Group are offering OTT services and that the SHAHID app has now become the most popular app on Samsung Smart TV in the Middle Eastern region. The service recorded 284 million media views of its TV shows and series last year and is the region’s first VOD service to provide series, programs, cartoons and documentaries from a selection of MBC and non-MBC channels.Ī recent study by TNS Global has found that the UAE has one of the highest percentage of television viewers in the world with over 86 percent of people watching TV at least once a day and that viewers are turning to online media as part of their changing consumption habits. TV App Agency have developed the Smart TV app for their video-on-demand service SHAHID. The Middle East Broadcasting Centre (MBC) Group headquartered in Dubai is the first private free-to-air satellite broadcasting company in the Arab World. TV App Agency, leaders in Smart TV and connected TV app development have developed MBC Group’s SHAHID Smart TV app which is available across the Middle East and North Africa regions exclusively on Samsung Smart TV.
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